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As Twitter debuts its new $8 Twitter Blue service, it will designate some verified accounts as “official”, Esther Crawford, the company’s early stage products executive, said on Tuesday.
“Accounts that will receive [the label] include government accounts, commercial companies, business partners, major media outlets, publishers and some public figures,” Crawford tweeted.
“Not all previously verified accounts will get the ‘Official’ label and the label is not available for purchase.”
Crawford said that users’ identities will not be verified using identification cards or other materials through the updated Twitter Blue subscription programme, which will let paid customers have their accounts verified with a blue checkmark.
The disclosure is the most recent development as Twitter, now owned by Elon Musk, explains its ambitions for verification on the network.
On November 1, Musk said Twitter would start giving blue checkmarks, which were intended to identify genuine and influential users, to Blue subscribers. Blue is the platform’s premium service.
“Twitter’s current lords & peasants system for who has or doesn’t have a blue checkmark is bullshit. Power to the people! Blue for $8/month,” Musk wrote.
The redesigned premium service appeared to have opened momentarily over the weekend, as the social media company stated in an update for Apple iOS devices on Saturday that anyone who “signs up now” to its premium “Twitter Blue” service will receive a blue tick. In addition, longer movies will be able to be posted and priority ranking for platform-posted material are among the additional features that were promised as part of the premium service makeover.
Fake accounts for government officials are a recurring issue for Twitter globally. According to a source with knowledge of the situation who spoke to Reuters, the company’s policy executives pushed for the new “official” label because they were deeply concerned that international governments would not likely and would not be ready to pay for verified check marks.
Musk is moving to take control of the platform’s operations, and the adjustments to the Blue programme are only one of many moving components. There were rumours that Twitter had urged “dozens” of individuals to return to work after cutting off half of its global workforce the previous week.
In India, various individuals and organisations got official label which includes Prime Minister Narendra Modi, The Wire and more.
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