Tag: Social

Govt issues guidelines for social media influencers

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New Delhi: Social media influencers and celebrities will face a fine of up to Rs 10 lakh, which can go up to Rs 50 lakh on repeat offence and even lead to a ban of up to six years, on violation of guidelines for them, which were released by the consumer affairs ministry on Friday.
Consumer Affairs Secretary Rohit Kumar Singh told mediapersons, while releasing the guidelines, that the whole issue is centred around consumers’ right.
“It is the responsibility of the endorser, celebrities and influencers or other advertisers to truthfully disclose whatever information the consumer must know before making any decision for purchase,” the guidelines said.
Singh further said social media influencers should disclose the nature of their endorsements.
“Individuals or groups who have access to an audience and the power to affect their purchasing decisions about a product, brand or service because of the influencer’s authority, knowledge, position or relationship with their audience,” the guidelines said.
Influencers are defined as creators who advertise products with a strong influence on the decisions or opinions of their audience. Virtual influencers, which are defined as fictional computer-generated people with realistic features of humans, are also required to disclose their endorsements, the guidelines said further.
The department noted that, “When there is a material connection between an advertiser and celebrity/influencer that may affect the weight or credibility of the representation made by the celebrity/influencer.”
These material connections include monetary or other forms of compensation, free products, contests and sweepstakes entries, trips or hotel stays, media barters, coverage and awards, or any personal, family or employment relationship, the rules note.

The influencers should be able to substantiate the claims made by them. The Consumer Protection Act, 2019 provides the framework for the protection of consumers against unfair trade practices and misleading advertisements.
The product and service must have been actually used or experienced by the endorser, the ministry said, adding that consumers can seek legal actions against those defaulting.
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#Govt #issues #guidelines #social #media #influencers
( With inputs from www.siasat.com )

January 20, 2023
Govt Issues Guidelines For Social Media Influencers; Fine Up To Rs 50L, 6-Yr Ban On Repeat Offence

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SRINAGAR: Social media influencers and celebrities will face a fine of up to Rs 10 lakh, which can go up to Rs 50 lakh on repeat offence and even lead to a ban of up to six years, on violation of guidelines for them, which were released by the consumer affairs ministry on Friday.
Consumer Affairs Secretary Rohit Kumar Singh told mediapersons, while releasing the guidelines, that the whole issue is centred around consumers’ right.
“It is the responsibility of the endorser, celebrities and influencers or other advertisers to truthfully disclose whatever information the consumer must know before making any decision for purchase,” the guidelines said.
Singh further said social media influencers should disclose the nature of their endorsements.
“Individuals or groups who have access to an audience and the power to affect their purchasing decisions about a product, brand or service because of the influencer’s authority, knowledge, position or relationship with their audience,” the guidelines said.
Influencers are defined as creators who advertise products with a strong influence on the decisions or opinions of their audience. Virtual influencers, which are defined as fictional computer-generated people with realistic features of humans, are also required to disclose their endorsements, the guidelines said further.
The department noted that, “When there is a material connection between an advertiser and celebrity/influencer that may affect the weight or credibility of the representation made by the celebrity/influencer.”
These material connections include monetary or other forms of compensation, free products, contests and sweepstakes entries, trips or hotel stays, media barters, coverage and awards, or any personal, family or employment relationship, the rules note.

The influencers should be able to substantiate the claims made by them. The Consumer Protection Act, 2019 provides the framework for the protection of consumers against unfair trade practices and misleading advertisements.
The product and service must have been actually used or experienced by the endorser, the ministry said, adding that consumers can seek legal actions against those defaulting. (IANS)

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#Govt #Issues #Guidelines #Social #Media #Influencers #Fine #50L #6Yr #Ban #Repeat #Offence
( With inputs from : kashmirlife.net )

January 20, 2023
Trump to GOP: Don’t touch Medicare or Social Security in debt ceiling fight

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Republicans have vowed not to raise the federal government’s borrowing capacity unless Biden makes steep cuts to federal spending, potentially impacting social insurance programs like Social Security and Medicare. Trump’s video is a warning to his fellow party members not to go there. Instead, he suggests targeting foreign aid, cracking down on migration, ending “left wing gender programs from our military,” and “billions being spent on climate extremism.”
“Cut waste, fraud and abuse everywhere that we can find it and there is plenty there’s plenty of it,” Trump says. “But do not cut the benefits our seniors worked for and paid for their entire lives. Save Social Security, don’t destroy it.”
The video message was shared in advance of its release with POLITICO.
Trump’s position echoes his long-held, albeit unorthodox, conviction that the Republican Party should stay away from attaching themselves to entitlement reform. Prior to being elected president, Trump was highly critical of then-Rep. Paul Ryan (R-Wis.) for pushing austerity budgets during the Obama years. As a candidate for president, he insisted he would preserve both Medicare and Social Security. There was never any serious discussion of doing so during his time in office, though he obliquely hinted he may consider it in a second term.
Nevertheless, in issuing his statement now, Trump places his fellow Republicans in a political corner. Several of them have openly discussed using the looming debt ceiling standoff to extract cuts in non-discretionary spending, though party leadership has not fully embraced such a demand.
Over the last few months Trump himself has insisted that congressional Republicans use the debt ceiling as a leverage point to achieve policy objectives, despite having done no such thing during any of the times the debt ceiling was lifted when he was president. But his statement makes clear he views certain pursuits as off limits. And it puts him at least partially on the same page as Biden, who has not only insisted he won’t cut Social Security or Medicare but excoriated Republicans for suggesting they would.
The statement is among a series of policy-specific videos Trump has released since formally launching his third bid for the White House. And it suggests that the ex-president is looking to enhance his footprint on the current political landscape following weeks of criticisms that his campaign was off to a sluggish start.
Trump is slated to be in South Carolina next Saturday to make announcements related to campaign hires at an event his aides have described not as a rally but a more “intimate” gathering. Since announcing his third presidential run, Trump has not held any rallies and has remained at his properties in South Florida.

But Trump’s team has said they are at work behind the scenes from the campaign headquarters in West Palm Beach, and the ex-president will soon start making more public appearances, including a speech at the upcoming CPAC conference outside Washington, D.C.
Trump’s team has also asked Facebook to allow him back on the platform after he was thrown off of it following the Jan. 6 insurrection he helped foment. The social media platform has played an important role in fundraising and voter outreach, according to aides, and Meta is set to decide if it will lift Trump’s suspension this month.
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#Trump #GOP #Dont #touch #Medicare #Social #Security #debt #ceiling #fight
( With inputs from : www.politico.com )

January 20, 2023