The News Caravan

Tag: Matrimony

  • Twitterati slams Bharat Matrimony over new Holi video ad

    Twitterati slams Bharat Matrimony over new Holi video ad

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    New Delhi: Bharat Matrimony’s latest video commercial on the occasion of Holi has sparked debate, with several people accusing the matrimonial website for hurting their religious sentiments.

    The video released on March 8, also marked as International Women’s Day, shows how harassment faced by women during Holi leads to trauma and stops them from celebrating the festival of colours.

    Bharat Matrimony tweeted the 75-second clip video with the caption: “This Women’s Day and Holi, let’s celebrate by creating safer and more inclusive spaces for women. It’s important to acknowledge the challenges that women face in public spaces and create a society that truly respects their well-being – today and forever.”

    The video shows a woman with her face covered in different colours, who washes her face to get rid of the Holi colours.

    Underneath her colourful face are shown bruises. And the captions reads: “Some colours don’t wash away easy.”

    “A third of women who’ve faced this trauma, have stopped playing Holi.”

    Twitter users called out against the matrimonial website for hurting religious sentiments, and linking a festival with an important issue.

    “You guys are absolutely disgusting. How dare you link a social message with the Hindu festival of Holi,” wrote a user.

    “It’s disappointing to see that you’re equating our festivals with harassment. Let’s celebrate diversity and respect each other’s culture and faith. Let’s spread love, not hate,” wrote another.

    “#BoycottBharatMatrimony Shame on @bharatmatrimony for using a Hindu festival like #Holi to run their social awareness agenda,” another user tweeted.

    Even as the video soon became viral and triggered a massive outcry, some also came in support of the ad.

    “This is indeed very brave of @bharatmatrimony. Festivals cannot and should not be a traumatic experience. Respect and Consent is vital and what better than the #WomensDay to send this message out to all those men who abuse, harm and disrespect women,” tweeted one user.

    “Some people are very angry on this video. But thanks to @bharatmatrimony for raising this sensitive topic. Illiterate people can neither understand nor want to understand,” tweeted another.

    A day earlier online food delivery app Swiggy was also called out by netizens over a billboard ad for Instamart.

    The billboard features eggs and reads, “Omelette; Sunny side-up; Kisi ke sarr par. #BuraMatKhelo. Get Holi essentials on Instamart.”



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    ( With inputs from www.siasat.com )

  • Cuttack varsity prohibits screening of ‘Gay India Matrimony’, ‘Had Anhad’

    Cuttack varsity prohibits screening of ‘Gay India Matrimony’, ‘Had Anhad’

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    Bhubaneswar: A day after cancelling a scheduled film festival at Ravenshaw University in Cuttack without citing any reason, authorities of the institute on Friday allowed students to organise the same with a rider.

    The organisers were told to remove two films ‘Had Anhad’ and ‘Gay India Matrimony’ from the line up that was prepared for the festival, according to a varsity official.

    Vice-chancellor Sanjay K Nayak was not available for his comment on the whole issue, but the university’s public relations officer, Dharmabrata Mohanty, said, “Some students were against the screening of the two films. We did not want any trouble, and they were taken off the list.”

    A member of the varsity’s film society said that the festival, scheduled to start at 10.30 am on Friday, was scrapped by the authorities just a day before, reportedly due to an anonymous threat call.

    The decision led to a massive protest outside the vice chancellor’s office, prompting the authorities to reconsider the decision, but with certain conditions, he said.

    The three-day event, the first of its kind in the university, is largely focused on filmmaker Satyajit Ray, with an exhibition put up in his memory, apart from other sessions involving other directors.

    Ray’s masterpieces Pather Panchali’ and Charulata’ are among the 15 films that were chosen for screening at the film festival.

    Talking to PTI, Ravenshaw Film Society secretary Subha Sudarshan Nayak said that Pather Panchali’ was among the films that had figured in the controversy on Thursday, as some students had objected to its screening.

    “A section of students did not want ‘Pather Panchali’ to be screened initially, claiming that the film romanticised poverty. The film was, however, shown today,” Nayak told PTI.

    The varsity later picked two other films from the list and cancelled their screenings, he said.

    Debalina Majumder, the director of ‘Gay India Matrimony’, termed the university’s decision “annoying and outrageous”.

    “I do not see any reason behind the last-minute decision to pull out our film from the list. ‘Gay India Matrimony’ has received required permission from the Central Board of Film Certification. We are mulling the option of approaching the governor of Odisha, who is also the vice-chancellor of Ravenshaw University,” Majumdar told PTI over phone.

    A group of students, reportedly affiliated to a rightwing outfit, however, came out in support of the university authorities.

    “We are opposed to screening of the film ‘Had Anhad’ and ‘Gay India Matrimony’ as they are against Indian culture,” one of the students said.

    Sources at the Ravenshaw University stated that the authorities stopped the screening of the two films fearing a possible unrest on the campus.

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    ( With inputs from www.siasat.com )