Tag: Loves

  • Biden’s campaign launch is immediately overshadowed by other events — and his team loves it

    Biden’s campaign launch is immediately overshadowed by other events — and his team loves it

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    Biden’s announcement came on a day when the leading Republican contender to challenge him, former President Donald Trump, began a trial where he is accused of rape. Another GOP hopeful, Nikki Haley, delivered a speech reaffirming the party’s commitment to restricting access to abortion, an issue that continues to galvanize voters on both sides perhaps more than any other.

    The most powerful Republican on Capitol Hill, House Speaker Kevin McCarthy, is fighting to wrangle his unruly caucus to get behind a proposal to tie major spending cuts to any debt ceiling increase, setting up another dramatic vote on the House floor as early as Wednesday. And the smoke is still just clearing from the sudden firings Monday of two outsized media personalities, Tucker Carlson by Fox and Don Lemon by CNN.

    The chaotic tableau was not just a revealing snapshot of a particularly frenetic American moment — it may foreshadow the campaign to come, too. Biden, as he was at times during last year’s midterms, could find himself relegated to the background, as more extreme characters dominate the news and the nation’s collective consciousness. Rather than fret their second-fiddle fate, the president’s advisers find it advantageous.

    “I go back to the first election, where he presented himself as… someone who is steady, someone who is thoughtful, someone who keeps his eyes on the prize,” said Rep. Lisa Blunt Rochester (D-Del.), one of the Biden campaign’s co-chairs. It is not, she added, about “the antics of the moment.”

    For an incumbent eager to frame the next election, as he did last year’s, as a choice and not a referendum on his own record, being somewhat out of the spotlight’s glare has its benefits. Biden’s team wants to present him as a trusted, experienced politician; the drama-free alternative to extremism on the right. The media’s focus on louder, more strident voices — and his own innate unobtrusiveness — are not just an outgrowth of circumstances but also a key part of his campaign’s strategy.

    “None of this backdrop to Biden’s announcement is a coincidence. It’s all part of the same reckoning that the country is going through,” said Jennifer Palmieri, who served as communications director on Hillary Clinton’s 2016 campaign. “When Biden ran the first time, he was talking about being a transitional president. He’s talking about ‘finishing the job’ because we have not completed this transition. We are still in this epic fight where big questions about democracy and fundamental rights are at stake.”

    Biden’s 2020 victory over Trump and Democrats’ ability to defy historical headwinds last November and far surpass the party’s midterm expectations, Palmieri added, showed that “Biden and Democrats don’t have to be top of the news to win. They just have to make sure voters understand what’s at stake.”

    Executing such a strategy is a bit easier when running against a sitting president rather than running as one. And, over the coming months, Biden world’s efforts to run as the drama-free, more competent alternative to what the Republican Party is offering will be tested by that Republican Party’s attempts to create drama and frame him as inept.

    In his campaign launch video, Biden took the first step towards trying to set the contours of the debate. The video focused on Republican extremism in setting up the rationale for his campaign. It highlighted the Jan. 6, 2021, insurrection, the conservative Supreme Court’s decision striking down federal protections for abortion and GOP efforts at the state level to ban books, limit early voting and restrict transgender rights, as well as Republicans’ inaction on gun safety amid a surge of mass shootings. “MAGA extremists,” Biden says in the video, are “lining up to take away those bedrock freedoms.”

    That’s a shift from last year’s focus on Democrats’ legislative accomplishments over Biden’s first two years in office. The White House has launched a major publicity blitz to tout the benefits of new laws — the Bipartisan Infrastructure Law, the Chips Act boosting America’s tech sector and the Inflation Reduction Act, which has led to $200 billion in new investments in renewable energy projects. But none of those laws were referenced in the president’s three-minute launch video.

    Instead, Biden focused on those accomplishments during a lunchtime speech at the annual meeting of the North America’s Building Trades Unions, a gathering that represents a critical piece of the president’s political base. The speech was an official address, with the only flourish from the just-launched campaign effort being Biden’s new “finish the job” catchphrase.

    “Under my predecessor, Infrastructure Week was a punchline. On my watch, we’re making Infrastructure Decade a headline,” Biden said, addressing the audience directly. “Union workers will build roads and bridges, lay internet cable, install electric vehicle chargers. Union workers are going to transform America. And union workers are going to finish the job!”

    Those remarks occurred, however, shortly after CNN cut away from live coverage of the speech, which was a familiar rehash of the president’s well worn economic message.

    Biden world has long scoffed at the notion that they should gear their approach around the whims of cable or Twitter at that. And the campaign’s strategy with its launch day, which also featured Vice President Kamala Harris speaking about reproductive rights at an event in Maryland, appeared to reflect a broader awareness about how Americans consume their news now. With the initial video push, followed by two events featuring Biden and Harris that could practically be turned into videos themselves, the campaign will be able to reach a number of constituencies with multiple messages. Creating banner headlines on cable TV, it seems, was not the point.

    Biden’s former communications director Kate Bedingfield, who CNN opted to interview from a Washington studio rather than carrying Biden’s remarks, made it clear that the president isn’t especially reliant on the mainstream media. His team often prefers to engage with content creators with large followings or to package the president’s comments themselves for distribution via social media platforms and email lists.

    “We’re living in an incredibly fractured media environment, and so the president and his team have to think about how do we reach people where they’re actually getting their news,” Bedingfield said.

    With polls showing a majority of Americans preferring that Biden not seek a second term, the campaign team has its work cut out for them. The task being to gin up support from your own base while keeping yourself off of center stage can, at times, be in conflict. But there is one way to do both: focusing attention on the Republican alternative.

    “Republicans nominating Trump again plays right into Biden’s message,” GOP pollster Whit Ayres conceded. “Biden only won in 2020 by a hair in the Electoral College, and he has significant problems now. But his unobtrusiveness is not one of them. In part, that’s what he ran on: not being in your face every day.”

    Jennifer Haberkorn contributed to this report.

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    ( With inputs from : www.politico.com )

  • Why the Beltway Loves the Second Gentleman

    Why the Beltway Loves the Second Gentleman

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    Plainly, Emhoff shines in some ways Harris doesn’t — which reflects his own innate political touch, the kind of instinctive connection that even some Harris supporters worry she doesn’t show.

    “He is just a very approachable, normal guy who, within the span of a decade, went from going on a blind date with the California attorney general, to, literally less than 10 years later, flying out on an Air Force jet representing our country at Auschwitz,” says Brian Brokaw, a longtime California Democratic strategist who knows both of them well. “He’s a trailblazer in his own way, one that I don’t think he necessarily sought out to be. But he also seems to be doing a pretty good job at it.”

    “People are just charmed,” says Jamal Simmons, Harris’ former communications director. “He’s genuinely a nice guy.”

    But Emhoff’s media success might just say even more about the kinds of traits that earn favor in the capital, which makes it a more complicated and fascinating dynamic to watch.

    While many of his other forays into the spotlight involve making public appearances around largely ideology-free political-spouse causes like suicide prevention and school reopenings, he’s also snagged attention on trickier issues: When Texas Gov Greg Abbott sent two buses of migrants to be dropped off in front of the home Emhoff and Harris occupy, the Second Gentleman spoke out, calling it “shameful” in an unscripted media interaction that came as news to the Vice President’s communications team, according to Simmons, who was on staff at the time.

    The administration has apparently come to see him as a useful tool on the inside-Washington game, too: On Tuesday, ahead of the State of the Union Address, he was the guest star of a call convened by senior advisor Anita Dunn with Democratic allies designed to spark excitement and convey talking points.

    There’s only so much you can attribute to the notion that Emhoff is sprinkled with political pixie dust while his wife may not be. To a large extent, the quality of the respective rides he and Harris have gotten from the chattering class is a function of the wildly different jobs they have.

    As the principal and the occupant of the position one predecessor said wasn’t “worth a bucket of warm spit,” Harris was always going to have a much trickier task when it comes to generating positive coverage. It doesn’t help that in the Biden administration she’s been handed thankless portfolios like the border — and, for two years, has been obliged to stay close to home lest she have to cast a tie-breaking vote in the 50-50 Senate. Bottom line: It’s a hard job to ace.

    Emhoff, by contrast, holds a position where the historic binary hasn’t been whether a person is loved or hated by the general public, but whether the person is noticed at all. A Second Gentleman, like a First Lady, gets to avoid polarizing issues and focus on warm-hearted public events. Unlike a president’s spouse, the veep’s significant other also doesn’t get blamed for White House social booboos, East Wing staff turmoil, unpopular holiday decor, and other pomp-and-circumstances controversies. Bottom line: It’s a hard job to flub.

    “He doesn’t have any formal policy responsibility,” Simmons, who left Harris’ team last year, told me this week. “So if you’re attacking the second gentleman, it’s purely a personality or political play. It can’t possibly be based on anything policy related.” No one is dissecting rambling Doug Emhoff speeches on TV because he doesn’t have to make them.

    Yet it’s also clear that Emhoff’s presence in the Washington conversation exceeds that of Karen Pence, Jill Biden, or even Lynne Cheney, who was a genuine public figure well before her husband became Vice President — and also could come across as a better public kibbitzer than her guarded spouse. The prior vice-presidential spouses are a much better comparison. But they’re a comparison that also shows some of Emhoff’s strengths as a public figure as well as some bigger things about the Beltway’s built-in assumptions.

    Consider the aspect of Emhoff’s persona that people inside Harris’ camp cite most often: his loyalty. “He’s ride or die,” one former Harris staffer told me. “His number one goal has always been, from the jump, to be extremely supportive of his wife.” Of course, being supportive has always been the core of a political spouse’s persona — it’s just that women spouses didn’t typically get credit for it. To his credit, Emhoff has noted this too. But as welcome a model as it is, it’s hard not to think he benefits in Washington’s estimation from playing against millennia of history involving men who do something other than put their wife first.

    Likewise, think about a factor dear to the heart of narrative-definers: Being a trailblazer. Like Harris, Emhoff is a first, the inaugural Second Gentleman of the United States. But where her novelty has drawn detractors even as it galvanized admirers — it’s at the core of mean-spirited, sometimes explicitly racist and sexist suggestions that she’s not up to the job because her pick delighted a politically important constituency — his is all upside. Attend charity teas and you look good for deigning to take on historically feminine roles that men of his generation never expected to play; do something less traditional and you look thoughtful for innovating to build a new role.

    Then there’s some only-in-2023 stuff that comes into play. Even by the standards of Beltway celebrity, the Biden administration is one of the least star-studded in recent memory; against that backdrop, any administration-adjacent person who gets regularly spotted around town (let alone one whose daughter is a model) is going to seem downright exciting.

    And while it’s not something Emhoff or anyone else this side of Ye’s entourage would want, the news environment has also meant that the Second Gentleman’s supposedly non-controversial personal cause — fighting antisemitism — has suddenly become a live issue.

    For all the editorial-page paeans to moral seriousness, though, Washington is a place whose likeability economy rewards people who are able to play the loveable golden retriever type — something that, even beyond the embedded gender coding, is much easier for someone in Emhoff’s apolitical position than Harris’ excruciatingly political one. It’s even easier still if you’re genuinely new to the game: Emhoff only married into politics on the cusp of Harris’ Senatorial win. By this point in the electoral ascent, a lot of political spouses have decades of scar tissue, or at least decades of familiar affect that makes them seem less genuine.

    Several people around the Vice President told me this week that loyalists have been seething about the recurring Harris-is-doomed pieces, with old allies swapping texts about the pack-mentality behavior that they think drives the coverage. Particularly against that backdrop, they’re leery of any implicit comparison with the kind of coverage Emhoff gets, given the couple’s vastly different jobs, and the respective jobs’ even more different degrees of difficulty.

    There are occasional moments, though, when a comparison of how they are deployed feels apt. Just as Emhoff’s issue was elevated by a year of appalling incidents, Harris has also taken on a role as the administration’s spokeswoman on abortion rights. Like Emhoff’s cause, it’s the sort of issue that has hit the news over and over in the past year. But her own role sometimes gets obscured, eating into opportunities to drive news.

    Last summer, when national attention was focused on the horrific story of a 10-year-old abuse victim from Ohio who had to travel to Indiana for an abortion, and GOP politicians threatened to investigate the gynecologist who treated her, Harris reached out to the embattled doctor. It was a smart move for a Democratic pol, standing up against an outrage. And it only reached the media nearly a month after the incident, when the doctor talked about it to CBS news. Simmons says that’s because the office was attentive to privacy and legal concerns and the like, befitting the vice president’s careful, prosecutor background. Still, someone whose job description and personal style enabled a looser disposition might have gotten an earlier publicity pop from it.

    Which brings us back to this: Watch Emhoff’s media appearances and it becomes clear that he’s pretty good at this stuff. I don’t mean policy or leadership, which he doesn’t try to do. I mean the work of making audiences like you, which involves some combination of seeming loose and genuine and personable.

    Is that easier to do when you’re not being vetted as a possible president and subject to the crosswinds of modern U.S. politics? Yep. Does a man in our society get more permission to play the loveable golden retriever sort that Washington tends to value? No doubt. But he’s still pretty good at it.

    “I wouldn’t say he has skills that she doesn’t have,” says Simmons. “I would say he has opportunities she doesn’t, because he doesn’t fly with the same footprint. He doesn’t come with the flashing lights, dozens of Secret Service agents and vans and cars full of aides. He can show up in his SUV with a couple of agents and maybe an aide or two and go grocery shopping or walk into a mall or go to a restaurant. … It’s an ability he has that the other three principals don’t really have.”

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    ( With inputs from : www.politico.com )