Tag: Influencers

Shah Rukh Khan tops TIME100 reader poll, beating out global influencers

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New Delhi: Superstar Shah Rukh Khan has topped Time magazine’s poll for its annual TIME100 list, bagging more reader votes than football ace Lionel Messi, Prince Harry and Meghan Markle, Oscar winner Michelle Yeoh and Meta CEO Mark Zuckerberg.
According to the American publication, the “Pathaan” star got over four per cent of the 1.2 million votes cast.
In the poll, the magazine readers vote for the individuals they believe deserve a spot on TIME’s annual list of the most influential people.

Khan, 57, is currently riding high on the success of “Pathaan”, which became a runaway blockbuster at the global box office after it released in January.
The movie, a mega comeback vehicle for the superstar after his absence from leading man roles for more than four years, has earned over Rs 1000 crore worldwide.
The second spot went to the Iranian women protesting for greater freedoms from the country’s Islamic regime, garnering three per cent of the vote.
Iran has been hit by protests since the September 16 death of 22-year-old Mahsa Amini. Amini was detained in September by Iran’s morality police, who said she didn’t properly cover her hair with the mandatory Islamic headscarf hijab. She collapsed at a police station and died three days later.
The Iranian women were also recognised in TIME’s 2022 Heroes of the Year and also won last year’s Person of the Year reader poll.

With 1.9 per cent vote share, Britain’s Prince Harry and his wife Markle came third and fourth on the poll.
The Duke of Sussex made headlines in January after the release of his memoir “Spare”, in which he wrote about intimate aspects of Britain’s royal family.
Messi, who steered Argentina to World Cup glory in an epic final against France last year in Qatar, is at the fifth spot with 1.8 per cent of the vote. He won the World Cup at his record-equalling fifth attempt.
Other stars and noteworthy figures who featured on the poll included this year’s best actress Oscar winner Yeoh, former tennis player Serena Williams, Zuckerberg and Brazilian President Luiz Inacio Lula da Silva.
According to the outlet, its editors will reveal their choices for the 2023 TIME100 list on April 13.
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( With inputs from www.siasat.com )

April 7, 2023
TikTok’s plan to stave off government intervention: Flood D.C. with influencers

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Another person familiar with the plans noted that TikTok was paying for the cost of sending influencers to D.C. It was not clear which influencers would be making the trip.
“Lawmakers in Washington debating TikTok should hear firsthand from people whose lives would be directly affected by their decisions,” said TikTok spokesperson Jamal Brown. “We look forward to welcoming our creators to our nation’s capital, helping them make their voices heard, and continuing to drive meaningful impact in their lives and for their communities.”
The Information first reported the invitation to creators.
The influencer push will not be TikTok’s only attempt to sway government officials in Washington next week. The app’s CEO Shou Zi Chew is also slated to testify before the House Energy and Commerce Committee on Thursday.
ByteDance has amassed an army of public relations and lobbying professionals in recent years to fend off threats to its business, which first began with efforts by the Trump administration to effectively ban the app. Although the Biden administration rescinded those executive orders, measures to ban the app have intensified among members of both parties in recent months. Recently, the White House offered its support for a bipartisan bill that could ban TikTok. The Justice Department is also reportedly investigating ByteDance for spying on American citizens, including journalists who have reported on the tech industry.
As the administration has mulled the app’s fate in the U.S, the company brought on the Biden-connected public relations and political consulting firm, SKDK. Among former SKDK employees who occupy the administration’s ranks are Anita Dunn, who was a founding partner of the firm and is now a senior advisor to Biden.
The political blowback for TikTok extends far beyond Washington. Just Thursday, the U.K. banned the app from government phones.
Brendan Bordelon contributed to this report.

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( With inputs from : www.politico.com )

March 17, 2023
Govt issues guidelines for social media influencers

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New Delhi: Social media influencers and celebrities will face a fine of up to Rs 10 lakh, which can go up to Rs 50 lakh on repeat offence and even lead to a ban of up to six years, on violation of guidelines for them, which were released by the consumer affairs ministry on Friday.
Consumer Affairs Secretary Rohit Kumar Singh told mediapersons, while releasing the guidelines, that the whole issue is centred around consumers’ right.
“It is the responsibility of the endorser, celebrities and influencers or other advertisers to truthfully disclose whatever information the consumer must know before making any decision for purchase,” the guidelines said.
Singh further said social media influencers should disclose the nature of their endorsements.
“Individuals or groups who have access to an audience and the power to affect their purchasing decisions about a product, brand or service because of the influencer’s authority, knowledge, position or relationship with their audience,” the guidelines said.
Influencers are defined as creators who advertise products with a strong influence on the decisions or opinions of their audience. Virtual influencers, which are defined as fictional computer-generated people with realistic features of humans, are also required to disclose their endorsements, the guidelines said further.
The department noted that, “When there is a material connection between an advertiser and celebrity/influencer that may affect the weight or credibility of the representation made by the celebrity/influencer.”
These material connections include monetary or other forms of compensation, free products, contests and sweepstakes entries, trips or hotel stays, media barters, coverage and awards, or any personal, family or employment relationship, the rules note.

The influencers should be able to substantiate the claims made by them. The Consumer Protection Act, 2019 provides the framework for the protection of consumers against unfair trade practices and misleading advertisements.
The product and service must have been actually used or experienced by the endorser, the ministry said, adding that consumers can seek legal actions against those defaulting.
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( With inputs from www.siasat.com )

January 20, 2023
Govt Issues Guidelines For Social Media Influencers; Fine Up To Rs 50L, 6-Yr Ban On Repeat Offence

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SRINAGAR: Social media influencers and celebrities will face a fine of up to Rs 10 lakh, which can go up to Rs 50 lakh on repeat offence and even lead to a ban of up to six years, on violation of guidelines for them, which were released by the consumer affairs ministry on Friday.
Consumer Affairs Secretary Rohit Kumar Singh told mediapersons, while releasing the guidelines, that the whole issue is centred around consumers’ right.
“It is the responsibility of the endorser, celebrities and influencers or other advertisers to truthfully disclose whatever information the consumer must know before making any decision for purchase,” the guidelines said.
Singh further said social media influencers should disclose the nature of their endorsements.
“Individuals or groups who have access to an audience and the power to affect their purchasing decisions about a product, brand or service because of the influencer’s authority, knowledge, position or relationship with their audience,” the guidelines said.
Influencers are defined as creators who advertise products with a strong influence on the decisions or opinions of their audience. Virtual influencers, which are defined as fictional computer-generated people with realistic features of humans, are also required to disclose their endorsements, the guidelines said further.
The department noted that, “When there is a material connection between an advertiser and celebrity/influencer that may affect the weight or credibility of the representation made by the celebrity/influencer.”
These material connections include monetary or other forms of compensation, free products, contests and sweepstakes entries, trips or hotel stays, media barters, coverage and awards, or any personal, family or employment relationship, the rules note.

The influencers should be able to substantiate the claims made by them. The Consumer Protection Act, 2019 provides the framework for the protection of consumers against unfair trade practices and misleading advertisements.
The product and service must have been actually used or experienced by the endorser, the ministry said, adding that consumers can seek legal actions against those defaulting. (IANS)

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( With inputs from : kashmirlife.net )

January 20, 2023