Soft power: cardigans become male status symbol as sales soar
[ad_1] Until recently, a man in a cardigan might typically have signalled “retiree”. But now the cosiest of knitwear items has been given a makeover. Fashion-friendly brands such as The Elder Statesman, Ami Paris and Studio Nicholson are pushing the cardigan. Marks & Spencer reports that sales of cardigans are performing well for spring –…