YONO App: Receive Online Payments Using This State Bank of India App

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    YONO App: Receive Online Payments Using This State Bank of India App
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    Through this marketing campaign each NPCI and SBI will put in efforts to on-board extra clients into YONO platform and educate them about UPI’s advantages in order that there are increasingly UPI customers within the ecosystem, a press release asserting the initiative mentioned.

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    Praveena Rai, COO, NPCI mentioned, “Customers just need to know their UPI ID and use it so they can enjoy the convenience of making or receiving payment from their YONO app to any other bank or payment app. With this campaign, we aim to witness increasing numbers of UPI users which is a step further towards less-cash economy.”

    New Delhi: The nation’s largest lender State Bank of India (SBI) and the umbrella physique of retail and digital funds National Payments Corporation of India (NPCI) have joined palms to launch a devoted marketing campaign to concentrate on deepening the attain of UPI transactions throughout all sections of the inhabitants.

    The joint initiative goals at encouraging customers of SBI’s banking and way of life platform YONO to go for UPI funds which is straightforward, protected and instantaneous.

    Since its inception in 2017, YONO has noticed 34 lakh UPI registrations with over 62.5 lakh transactions price greater than Rs. 2,520 crore at present every day common of practically 27,000 transactions (in final 30 days).

    Through this marketing campaign each NPCI and SBI will put in efforts to on-board extra clients into YONO platform and educate them about UPI’s advantages in order that there are increasingly UPI customers within the ecosystem, a press release asserting the initiative mentioned.

    Praveena Rai, COO, NPCI mentioned, “Customers just need to know their UPI ID and use it so they can enjoy the convenience of making or receiving payment from their YONO app to any other bank or payment app. With this campaign, we aim to witness increasing numbers of UPI users which is a step further towards less-cash economy.”

    Ravindra Pandey, DMD (Strategy & Chief Digital Officer), SBI mentioned: “UPI has been witnessing a strong month-on-month growth which is a testament of customers’ willingness to adopt digital payments. In this FY, the YONO platform recorded 5.30 million transactions worth Rs 2,086 crore. UPI is currently one of the most preferred digital payment modes in India with more than 207 banks linked to it. The State Bank of India (SBI) was leading the segment by processing about 664.75 million transactions, as of January 2021.”

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