Trio committed to spreading financial literacy

Trio committed to spreading financial literacy

A profession in financial markets is on the wishlist of quite a lot of college students however only a few truly make it principally due to lack of correct coaching on this area. Bridging this hole between demand for skilled professionals in financial markets and availability of skilled professionals is what gave three enterprising children inspiration to begin a novel on-line schooling platform.

Vineet Patawari, Vivek Bajaj and Vinay Pagaria — every with an experience within the area of finance — had been no strangers to the unstructured and fragmented nature of the financial market schooling section and it was in 2014 that they got here collectively to launch Elearnmarkets to streamline and construction the journey for people who need to make a profession within the financial markets. 

L-R Vivek Bajaj, Vinay Pagaria & Vineet Patawari

“It’s a unique interactive online education platform, which is committed to taking practical oriented finance training to the next level. Here we use technology to spread knowledge, our courses make use of high-end and interactive Learning Management System. We also provide a platform to market experts and enables practical experience sharing with the learners. This helps us create a large pool of learners who are well trained, skilled and a perfect fit to fill the manpower requirement of the industry”, says Vineet Patawari. In an interplay with J&C he shares the important thing milestones of their journey thus far. Excerpts:


First of all, within the house the place we’re working, there are only a few people who find themselves functioning in a structured method. This trade is extraordinarily fragmented and there are people who’re coaching individuals.

 There have been scams and all different issues associated to finance up to now, so individuals typically don’t place confidence in financial planners or market consultants who can prepare them as a result of there at all times have been vested pursuits. What Elearnmarkets has performed is convey credibility into the system- the fintech ecosystem by the due diligence of each coach earlier than we onboard them to the corporate after which we’ve income sharing with them, so it’s a win-win state of affairs for everybody. At Elearnmarkets, we attempt to maintain the costs as cheap as doable, in order that it’s accessible and economical for each purchaser and each scholar who needs to profit from our companies.

This is one facet and the second facet is ‘students’ who need to get a job or who need to find out about markets or finance as an entire. For them, we’ve certifications that are from the very best authority within the area of financial markets. So, Elearnmarkets is affiliated with NSE as its certification accomplice together with MCX and NCDEX, all of them are offering certifications for the programs which we’ve created and posted on our platform

The journey thus far

 The journey until now has been very fulfilling. We began Elearnmarkets in 2014 with the target to simplify finance for all then, in a while, launched StockEdge in 2016. StockEdge (SE), which began as a sidekick to assist learners get structured information of listed corporations together with leading edge analytics, has now became full-fledged fairness and mutual fund analysis software with the app garnering over 2 million downloads it has grow to be the expansion driver for the organisation

Now we plan to increase each in and outdoors India.

Dealing with challenges

One of the challenges we confronted initially was the sudden influx of latest members into the inventory market as we had to shortly scale up our operations to present a high-quality service to customers. We employed greater than 70 individuals in numerous roles to facilitate this on the similar time we began new initiatives comparable to our Face2Face collection and ELM faculty to assist first-time members find out about inventory markets.


 Elearnmarkets is accessible on a number of platforms with over 2.2M+ Pageviews/month on our web site. The Elearnmarkets app has been downloaded 320K+ instances. On the opposite hand, StockEdge has over 2 million+ app downloads with month-to-month energetic customers at 505K and a score of 4.4, the highest-rated finance app on this class in India.

On a mixed degree (Elearnmarkets and StockEdge) noticed a threefold bounce in new customers/month compared to pre-covid ranges. We have 1.8 million distinctive registered customers in Elearnmarkets & StockEdge out of them 70,000 are paid customers doing no less than 2.4 transactions every.

Future plans

We need to grow to be an built-in resolution supplier for particular person traders in India within the area of private financial administration. We began with data choices as a result of it’s the core DNA of our group. Through data, we’re serving to the customers to join with us and devour our numerous types of content material like video, evaluation instruments, studying instruments and so forth.

We intention to make retail members grow to be unbiased decision-makers to accomplish that we’re trying to increase our analysis and analytics division by incorporating synthetic intelligence and machine studying. Also, we plan to construct a neighborhood of like-minded individuals in order that they will work together and study from one another.

In the following 18 to 24 months we plan to increase our roots within the tier-2 & tier-3 cities in addition to overseas. We intention to improve our present mixed person base of 1.8 million to 5 million.

A phrase of recommendation for budding entrepreneurs

 “I personally believe that it is ‘Perseverance’! Once you are into something, you need to stick out your neck and be there for some time because building anything valuable, it takes time”.

Don’t get blinded by the glamour and by the fundraise information in every single place within the nation and that type of surroundings which is increase. For some, it would occur quicker and for some, it would occur slower however if you’re there it should occur to you, that is primary.

Then you could have to be constantly a studying machine as a result of the surroundings adjustments on daily basis, individuals change and when you want to handle individuals you want to constantly study.”



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