Agriculture Minister launches portal for traceability of source of honey

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Agriculture Minister launches portal for traceability of source of honey
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New Delhi, April 7

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Union Agriculture Minister Narendra Singh Tomar on Wednesday launched a portal for on-line registration to realize traceability system in sourcing of honey and different beehive merchandise, as half of the federal government’s effort to make sure high quality and test adulteration.

The minister launched the net platform ‘Madhukrantiportal’, which is an initiative of the National Bee Board (NBB) beneath the National Beekeeping and Honey Mission (NBHM), a press release mentioned. 

He additionally launched NAFED’s ‘Honey Corners’, that are specifically areas for sale of honey.

“This portal is being developed for online registration to achieve traceability source of honey and other beehive products on a digital platform,” the assertion mentioned.

The technical and banking companion for improvement of this digital platform is Indian Bank. An MoU between NBB and Indian Bank was signed for this challenge.

Addressing the launching ceremony, Tomar mentioned honey mission will result in enhance in earnings of farmers, employment technology and enhance exports.

The ‘Sweet Revolution’ ought to unfold everywhere in the nation and Indian honey ought to meet international requirements, he added.

Necessary functionalities are being developed on the portal to create a database of all stakeholders concerned in honey and different hive merchandise’ manufacturing, gross sales and advertising chain.

Online registration of beekeepers was launched on Wednesday within the first part, adopted by registration of different stakeholders on this commerce.

All gross sales transactions in honey buying and selling in nation shall be captured by way of a cell app within the second part to realize desired ends in the realm of source traceability.

“Online registration/ traceability system for source of Honey and other beehive products will help in checking the quality and source of adulteration of honey. The system will also enable consumers/public to know the source of honey and assure quality of the products,” the assertion mentioned.

For advertising help to the FPOs (Farmer Producer Organisations), NAFED has developed 14-15 Honey Corners, one every in 5 NAFED Bazaars at Ashram, New Moti Bagh and East of Kailash, Panchkula and Mussoorie.

More Honey Corners might be developed by NAFED in most of the upcoming main 200 NAFED shops to advertise market help for honey and different beehive merchandise.

Online advertising choices might be explored to offer a platform for advertising and promotion of honey equipped by the FPOs.

Honey sold by major brands in India adulterated with sugar syrup: CSE

Keeping in view the significance of beekeeping, a brand new central sector scheme entitled National Beekeeping and Honey Mission (NBHM) was authorized by the Centre for Rs 500 crore allotted beneath the ‘Aatmanirbhar Bharat’ initiative for total promotion and improvement of scientific beekeeping and to realize the aim of ‘Sweet Revolution’.

The ministry has been making efforts to handle points regarding high quality of honey by way of establishing of high quality testing labs and on-line registration/creating traceability system for source of honey and different beehive merchandise beneath NBHM, the assertion mentioned. — PTI

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